Do It Better
 
 
 
 

BRAVE COOPERATIVE

RESEARCH / DESIGN / COMMUNICATIONS

 
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CONTEXT

Brave is Vancouver, BC-based platform cooperative creating digital tools to keep people safe from accidental opioid overdose. Do It Better Design helped Brave develop communications collateral to engage impact investors, partners, and prospective clients. In October 2019, Brave was a $1M Prize Recipient of the Ohio Opioid Technology Challenge.


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RESEARCH

Our engagement began with market research to understand the company’s positioning in the opioid response marketplace. Research spanned market sizing, competition, pricing strategies, consumer profiles, and impact analysis.

 

 

DESIGN

Do It Better established design guidelines to help communicate Brave’s mission. Working from Brave’s existing logo, we developed a color palette, style guide, and simple iconography to create continuity of product representation across branded collateral.

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COMMUNICATIONS

Do It Better helped Brave create targeted communications collateral for the company to educate stakeholders, impact investors, and prospective clients. Deliverables included onsheets, pitch and sales decks, posters, and a 40-page business summary. Our communications approach used language justice to destigmatize the topic of opioid overdose, ensuring Brave’s mission would connect with a wide range of audiences.

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