Brave is Vancouver, BC-based platform cooperative creating human-centered digital tools to keep people safe from opioid overdose. Do It Better Design helped Brave develop communications collateral to engage stakeholders, partners, and VC funders.
Our engagement with Brave began with market research to understand the company’s position in the opioid response marketplace. This included research to gauge the opportunity for impact, track market competition, and develop profiles for both consumers and end users.
Do It Better established simple design guidelines to help communicate Brave’s mission. Working from a existing logo, we developed a color palette, style guide, and simple iconography to create continuity for product representation across branded collateral.
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