The WasteShed, a creative reuse center in Chicago, received funding to create a program to connect city teachers with free, secondhand materials for their students and classrooms. Do It Better was engaged to bring the Teachers Resource Project to life, from the early stages of development through implementation.
Do It Better coordinated group listening sessions with teachers across Chicago. We asked about the materials their classrooms needed most, solicited design feedback, and invited teachers to share their stories. Additional research was conducted through a web-based enrollment form that captured participant data and generated data for project storytelling.
Thinking strategically about how to stretch a limited budget, Do It Better focused on creating a strong brand identity, design assets, and social content that The WasteShed could use to promote the project for years to come.
Specifically, we focused on creating assets that could be used for digital storytelling and crowd-funding. We created a calculation to communicate the social impact of each donation. Our messaging focused on soliciting monthly, recurring donations that would allow the project to be self-sufficient after the initial grant expired.
A launch party for teachers at The WasteShed helped to cultivate community, grow our email list, and generate visual content for a project content library.
Do It Better worked with Chicago illustrator Anna Jo Beck to create the Teachers Resource Project logo, color palette, style guide, and custom illustrations. We also collaborated with photographer Nathan Keay on photographs for promotional collateral. These assets were used by Do It Better to design a unique and recognizable brand identity.
Do it Better created the website’s user experience based on audience research, optimizing the platform to accept donations and facilitate teacher enrollment. We created workflows to ensure donor communications and reporting were managed automatically, minimizing the time WasteShed staff would have to spend on project management. We also designed a postcard to advertise the project in-person.
Do It Better brought on a public relations pro to spread the word while we promoted the launch to teachers via email. By project end, over 200 teachers were signed up for the Teachers Resource Project email list.
We brought teachers’ and students’ experiences to life through digital storytelling. Do It Better established a social presence for the project on Facebook and Instagram, drafted and scheduled posts, and created a posting guide for WasteShed staff to seamlessly continue project promotion.
“I teach to help my students see in themselves what I know to be true: their worth is invaluable, their potential is boundless and they are loved unconditionally by at least one adult in their lives.”
- TIERNEY DUFFY
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