CHALLENGE
Launch an international corporate expedition to expose the hidden realities of plastic waste.
To build momentum for their cause, rePurpose Global conceived of the Plastic Reality Project in 2022: a week-long, international expedition transporting US-based, consumer-packaged goods executives to India for a first-hand look at the plastic crisis.
With less than three months’ lead time, Do It Better oversaw rePurpose’s in-house creative, editorial, and marcomms teams as well as multiple agencies and contractors to bring the Plastic Reality Project to life. Beyond design deliverables, our scope included attendee relationship management, programming, facilitation, travel and lodging logistics, and itinerary development.
BRANDING
We kicked off by designing a stylized illustration and brand mark that fit within the larger rePurpose identity.
DESIGN
Branding was brought to life across multimedia assets including decks, swag, signage, webpages, print collateral, and more. The team also conceptualized and designed a custom card deck—the Plastic Action World Council game—to simulate the environmental tradeoffs of plastic management. Event agency Tongue orchestrated print production across multiple vendors and geographic locations, delivering just-in-time for project launch.
COMMUNICATIONS
On the ground, we hired a local media crew to capture photo and video content. Programming included site visits to open-air waste dumps, materials collection/recovery facilities, expert panels/Q&As, and experiential learning for attendees. Challenging shoot locations created complexity; waste worker interviews, in particular, required coordinating local dialect translators, both during the shoot and in post-production - as well as cultural sensitivity towards our subjects.
A comprehensive communications plan and social toolkit drove cross-channel engagement before, during, and after the trip. Post-event, PR firm Yulu helped to secure coverage in notable North American trade press and leverage attendee networks via op-eds about their experience.
We reported on KPIs, testimonials, survey results, and learnings to the entire company. Since launch, assets produced have successfully engaged and deepened relationships with key business prospects.
Like what you see? We’re here to help launch your next idea.